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Should you be wearing your brand colours anytime you are showing up in your business?
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Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on social media and in your email newsletter?
Hopefully, you are using your brand colors consistently in the graphics you’re creating in Canva, or on your website, right? That stuff should be obvious. But showing up as the face of our business, we are an extension of that brand presence. We are another ‘touchpoint’ with our brand.
In an ideal world, your clothing and your clothing style, should ideally align with your brand as a whole, because we want to tell a consistent story.
But as I break down in the episode, if having to show up perfectly in the right colours (even if those clothes are in the wash) is a barrier to you being visible and creating content, then that’s not helping your business either! So finding some middle ground is good.
In the episode, I discuss how you should consider at least some of your brand colours to be colours that suit you. So understanding what your season is can be helpful.
Want a free tool to figure out your personal colour season? Check out this app I reference in the episode here.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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