A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Lessons on the Birth of a Brand with UGG Founder Brian Smith
MP3•Episode home
Manage episode 154630356 series 1129023
Content provided by James Karl Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Karl Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this fascinating interview, you'll learn lessons on the birth of a brand from UGG founder Brian Smith. Brian was born in Australia, where he developed his love of surfing. A charterered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching breakthrough business strategies to entrepreneurs and translating personal visional and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet everyday. You'll love this insightful interview about the ups and downs of entrepreneurship and learn valuable lessons from a leader who has been in the trenches and built a valuable brand from scratch.
…
continue reading
69 episodes
MP3•Episode home
Manage episode 154630356 series 1129023
Content provided by James Karl Butler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Karl Butler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this fascinating interview, you'll learn lessons on the birth of a brand from UGG founder Brian Smith. Brian was born in Australia, where he developed his love of surfing. A charterered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching breakthrough business strategies to entrepreneurs and translating personal visional and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet everyday. You'll love this insightful interview about the ups and downs of entrepreneurship and learn valuable lessons from a leader who has been in the trenches and built a valuable brand from scratch.
…
continue reading
69 episodes
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