SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla

Spa Marketing Made Easy Podcast

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business.

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

In this episode, we discuss:

• Being a single mom and how this grant came at the perfect time for her business

• Juvy’s application process creating her winning video submission

• The authenticity people connected with regarding Juvy’s video

• Three main areas Juvy spent the grant money on

• Advice for future grant applicants

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343

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