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Is It Time to Redesign? Website Audit Essentials with Beverly Cornell
Manage episode 444522513 series 3552801
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In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives deep into a critical question for business owners: is your website still aligned with your evolving business? If you’re seeing high bounce rates, experiencing lower leads, or have gotten feedback that your site feels outdated or confusing, it’s time for a website audit. Beverly walks you through the steps of evaluating your site’s design, content, and performance, and shares key insights on when to opt for a refresh or a complete redesign. Grab our free Website Audit Checklist to make this process simple and effective!
Get our step-by-step guide to help you evaluate your site's design, content, and performance, ensuring it attracts the right clients and boosts your conversions.
In this episode, you’ll learn:
- Design & User Experience
First impressions matter, and outdated design or poor navigation can drive potential clients away. Beverly shares how to identify if your site’s design is hurting user experience and conversions. She provides tips on ensuring your website is fresh, easy to navigate, and mobile-friendly, a must in today’s digital world.
- Content Alignment with Brand
As your business evolves, so should your messaging. Beverly emphasizes the importance of keeping website content up-to-date and aligned with your brand’s vision. If you’re still featuring old blog posts or services that no longer reflect your business, it’s time for a content overhaul.
- Website Performance & SEO
Speed and performance directly impact your bounce rate and SEO. Slow websites frustrate users and rank poorly on Google. Tools like Google PageSpeed Insights can help identify areas for improvement. Beverly reminds us that even small changes in performance can lead to significant improvements in user retention and SEO ranking.
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
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