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The Biggest Mistake Service-Based Businesses Make in Marketing with Beverly Cornell
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Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you won't want to miss.
Key Topics:
- Identifying the Big Mistake: Many service-based businesses try to appeal to everyone, diluting their message and reducing effectiveness.
- Finding Your Niche: Sarah's journey from broad marketing to targeting busy professional women.
- Crafting a Targeted Message: How specificity in marketing leads to higher engagement and better client retention.
P.S. Ready to spark your unique opportunities and ignite your marketing?
- 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
- 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
- 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
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