Growing a Growth Marketing Firm with AI/Rajiv Parikh - Conversions, Great Souls, Belichick ~ Spark of Ages Ep 22

Spark of Ages

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On this episode of Spark of Ages, we sit down with Rajiv Parikh, CEO of Position Squared, to do a mid-year review to uncover the daily grind and the high-stakes decisions behind leading an AI-driven growth marketing powerhouse. Rajiv offers a treasure trove of insights into the transformative power of AI, revealing how his company has formed a robust AI product development team, launched strategic initiatives, and tackled the challenges of fundraising to seize AI-driven opportunities.
Next, we spotlight two compelling business success stories. How does a security company specializing in deception security boost their lead-to-close rates by a staggering 10x? And what does it take for a moving company to overcome systemic marketing flaws to achieve sustainable growth? We break down these real-world cases while addressing common startup pain points like ROI measurement and channel optimization. The emphasis is on truthful, data-driven analysis for long-term success, shedding light on the often overlooked aspects of growth marketing.
Finally, we explore the art of building meaningful connections. We recount a networking event that beautifully blended fun and accountability, complete with basketball, pickleball, and even arcade games. Learn how Dungeons and Dragons served as the ultimate icebreaker and team-building exercise. We also delve into the power of recording presentations for improved content quality and the significance of authentic relationships in business. To wrap it up, we venture into bold predictions for the future, from the U.S. presidential election to the fate of AI investments and the evolving landscape of remote work. Tune in for an episode packed with insights, stories, and forward-thinking discussions.
Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer: Sandeep Parikh, Omar Najam
Executive Producers: Sandeep Parikh & Anand Shah
Associate Producers: Taryn Talley
Editor: Sean Meagher & Aidan McGarvey
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Website: https://www.position2.com/podcast/
Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/
Sandeep Parikh: https://www.instagram.com/sandeepparikh/

Email us with any feedback for the show: [e-mail]

Chapters

1. Spark of Ages Introduction & Mid-Year Review Overview (00:00:00)

2. Reflecting on Predictions and Accountability (00:00:53)

3. Personal Anecdotes and Wedding Reflections (00:01:35)

4. Day in the Life of a Growth Marketing CEO (00:04:05)

5. Leveraging AI in Growth Marketing (00:05:32)

6. How Position2 Expands its ICP (00:06:36)

7. Propelling P2's Growth (00:09:21)

8. What Postion2 Does (00:11:45)

9. Position2 Case Study: Maximizing Conversions (00:13:55)

10. Start-up Pain Point: Marketing Agility (00:18:30)

11. Growth Marketing Summit Highlights (00:22:12)

12. Bringing D&D to Silicon Valley (00:26:26)

13. Adjusting Goals for 2024 in the face of Adversity (00:28:32)

14. Connecting Great Souls: The Purpose and Process (00:34:16)

15. Taking Action: Reaching Out and Making Connections (00:34:50)

16. The Joy of Authentic Connections (00:35:28)

17. The Role of AI in Enabling Success (00:38:57)

18. The Importance of Personal and Professional Networks (00:39:54)

19. Practical Tips for Young Founders (00:41:28)

20. Predictions Review: Sports, Politics, and Economy (00:43:51)

21. Global Conflicts and Predictions for the Future (00:57:27)

22. The Future of Remote Work (00:58:43)

23. Please let us know what you think!!! (01:02:10)

24. Credits (01:02:22)