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Are Canadian Retailers Ready For Chinese Tourists? | Michael Ash | Spark Shifts EP 05

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Manage episode 151512301 series 1029874
Content provided by SPARK SHIFTS and Michael Ash. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPARK SHIFTS and Michael Ash or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Walk the streets of Toronto or Vancouver and you may hear more Cantonese or Mandarin than ever before. According to the Canadian Tourism Commission, arrivals from China increased by 57.8% this past February compared to last year, and the trend doesn't seem to be stopping anytime soon. On the surface, luxury brands and the tourism industry seem to reap the biggest rewards, but who is to say other businesses cannot benefit from this phenomenon? It all boils down to understanding the consumer journey a bit more.
  continue reading

6 episodes

Artwork
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Manage episode 151512301 series 1029874
Content provided by SPARK SHIFTS and Michael Ash. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPARK SHIFTS and Michael Ash or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Walk the streets of Toronto or Vancouver and you may hear more Cantonese or Mandarin than ever before. According to the Canadian Tourism Commission, arrivals from China increased by 57.8% this past February compared to last year, and the trend doesn't seem to be stopping anytime soon. On the surface, luxury brands and the tourism industry seem to reap the biggest rewards, but who is to say other businesses cannot benefit from this phenomenon? It all boils down to understanding the consumer journey a bit more.
  continue reading

6 episodes

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