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Strategic Stories That Translate Into Sales

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Manage episode 381639071 series 3392330
Content provided by Katherine Beck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Beck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's the secret formula to crafting a story that actually sells your offer?
Telling a story is one thing. Telling a strategic story is a whole other thing, and this is where most Entrepreneurs get storytelling for their business wrong.
Kyle Gray, story strategist and author, joins me on the podcast to show us how to effectively craft a strategic story that sells.
Listen as we talk about:
• Why storytelling is an important skill to possess in sales
• The key ingredients of a great story that sells
• How to use storytelling to overcome an objection
• The process for creating relatable stories that connect on a deeper level
Episode Links:
Kyle Gray: thestoryengine.co
@heykylegray
thestoryengine.co/perfect
Ready to get your audience to know, like, and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck, and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell
Make sure to follow me over on Instagram @katherine_beck_ and DM me the words “6 seconds” to learn more.

Got a question on speaking? Text your question hear and we’ll answer your question on the podcast!

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 381639071 series 3392330
Content provided by Katherine Beck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Beck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What's the secret formula to crafting a story that actually sells your offer?
Telling a story is one thing. Telling a strategic story is a whole other thing, and this is where most Entrepreneurs get storytelling for their business wrong.
Kyle Gray, story strategist and author, joins me on the podcast to show us how to effectively craft a strategic story that sells.
Listen as we talk about:
• Why storytelling is an important skill to possess in sales
• The key ingredients of a great story that sells
• How to use storytelling to overcome an objection
• The process for creating relatable stories that connect on a deeper level
Episode Links:
Kyle Gray: thestoryengine.co
@heykylegray
thestoryengine.co/perfect
Ready to get your audience to know, like, and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck, and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell
Make sure to follow me over on Instagram @katherine_beck_ and DM me the words “6 seconds” to learn more.

Got a question on speaking? Text your question hear and we’ll answer your question on the podcast!

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

  continue reading

67 episodes

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