Pandemic Protests & Leadership: Kym Geddes Coaches the Media Message

Speaking of Media ....with Keith Marnoch

The global pandemic has seen a shift in established norms of communication,
both through the channels and the messages we share.
There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters.
We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified.
As a communicator - how ready are you to succeed in that environment?
In this episode of ‘Speaking of Media’
- What Leaders need to think about when representing their stories and messages to the broader public.
- And also - how will leadership guide organizations
as we attempt to reach a state of endemic
and start living with Covid in the years to come.
Kym Geddes is our guest. She was news Director
at one of Canada‘s most listened-to radio news operations
and she is now combining her past experience with a new venture
- coaching leaders to communicate through the media - a perfect fit for this podcast.
Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted?
…understanding that we’re in a new dynamic and fluid environment
I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone.
Kym Geddes can be reached at:
kymgeddes.com or [e-mail]
Visit her Instagram: @coach.kymgeddes

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Previews upcoming guest and episode announcements
Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
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Chapters

1. Pandemic Protests & Leadership: Kym Geddes Coaches the Media Message (00:00:00)

2. Intro (00:00:21)

3. What Leaders Don't Get about Communicating Publicly (00:03:15)

4. Transparency and Authenticity as a Comms Tool (00:05:15)

5. Building a News Story (00:06:44)

6. Avoiding the Process Story (00:08:50)

7. Commanding the Stage: Pros & Cons (00:11:40)

8. Rating the Media on COVID (00:14:16)

9. Ottawa Police Chief Resignation amid Protests (00:16:12)

10. The First Story is Never the Whole Story (00:18:39)

11. Colloquial Media Speak (00:20:01)

12. Crisis: The Public Won't Understand Your Business (00:22:27)

13. Leaders Communicating in Unsettled Times (00:24:32)

14. When Leadership Can Shine (00:26:10)

15. COVID Reflections (00:27:17)

16. Wrap Up (00:29:00)