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010: Insights to Mastering PR for Entrepreneurial Speakers with Gloria Chou
Manage episode 403776715 series 3550340
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In this episode of the SPEAKPact show, Antoniette Roze is joined by guest Gloria Chou discuss the ins and outs of effective Public Relations (PR) strategies for entrepreneurs and small business owners. Gloria shares her unconventional journey from a government diplomat to a self-taught PR expert and entrepreneur. She reveals her struggles with breaking into the PR industry and how she developed a successful PR framework, known as the CPR method, which helps entrepreneurs gain media exposure without the need for an agency or significant expenditures. The episode also covers practical advice on crafting pitches, understanding the value of earned versus paid media, and the power of PR in establishing credibility and authority in one's field. Gloria emphasizes the importance of persistence in PR efforts and challenges listeners to embrace rejections as part of the process towards achieving visibility and success.
00:00 Introduction and Guest Welcome
00:45 Gloria Chou's Journey into PR
01:38 Overcoming Challenges and Building a PR Framework
02:27 The Importance of Persistence in PR
03:30 The Art of Pitching and the CPR Framework
04:22 The Power of PR for Entrepreneurs and Thought Leaders
05:10 Translating Marketing Pitch into Newsworthy Stories
06:22 The Unconventional Approach to PR
12:21 The Importance of Direct Communication with Journalists
14:25 The Role of PR in Building Credibility and Authority
15:46 The Relevance of PR and Marketing in Different Industries
17:51 The Right and Wrong Ways to Approach Media Experts
18:55 Connecting with Journalists through Social Media
19:31 The Importance of Relevance in Your Pitch
19:53 Tips and Tricks for Researching Journalists
20:19 Understanding the Concept of Relevance
21:40 Balancing Time and Effort in Business
22:27 The Power of Repurposing Content
24:55 The Value of Earned Media vs Paid Media
28:35 Exploring the World of Gift Guides
29:53 Introducing the Small Business PR Podcast
31:36 Understanding the Timing of Pitches
33:31 Final Thoughts and Challenge
LEARN MORE & CONNECT with Gloria Chou:
https://learn.gloriachoupr.com/prstarter-updated
https://learn.gloriachoupr.com/podcastfeature
https://www.linkedin.com/in/gloriaychou
Links to Connect with Antoniette and Wellness Productions:
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On LinkedIn:
www.linkedin.com/in/1Antoniette
On Facebook:
https://www.facebook.com/profile.php/?id=100063739068704
www.facebook.com/groups/speakpact
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