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020: Mastering Strategic Storytelling with Cesar Castro
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In this episode of SPEAKPact, host Antoniette Roze welcomes Cesar Castro, a psychologist, communications leader, and strategic storytelling expert. The discussion covers Cesar's transition from a young immigrant struggling to communicate in English to a national storytelling champion and his belief in the transformative power of storytelling in professional and personal communication. Cesar shares insightful questions to help listeners find and craft compelling stories from their own experiences, emphasizing the importance of vulnerability and authenticity in connecting with audiences. He introduces his COSA method for crafting strategic stories, designed to influence and drive change through storytelling. Listeners are encouraged to embrace their own stories and use them as tools for connection and impact.
00:00 Welcome to SPEAKPact: Unveiling the Power of Storytelling
02:00 The Transformative Journey of a Storyteller
09:45 The Essence and Impact of Strategic Storytelling
13:12 Bridging Technical Expertise with Emotional Connection
19:05 Demystifying the Art of Storytelling
25:10 Understanding Anxiety and Its Natural Role
25:30 Transforming Anxiety into Service and Connection
26:45 The Power of Focusing on One to Impact Many
28:08 Strategic Storytelling: Tips and Resources
31:18 Building Your Story Bank: A Guide to Crafting Compelling Narratives
40:41 The Emotional Impact of Stories and Connecting Authentically
CONNECT WITH and LEARN MORE ABOUT Cesar Castro:
https://www.linkedin.com/in/cesarcastrov/
Links to Connect with Antoniette and Wellness Productions:
On the Web:
On LinkedIn:
www.linkedin.com/in/1Antoniette
On Facebook:
https://www.facebook.com/profile.php/?id=100063739068704
www.facebook.com/groups/speakpact
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