Meryl Gottlieb of Insider touts the value of great journalism in today’s world

Spectrum

While surveys show that many people are regretting getting degrees in journalism and communication, Meryl Gottlieb, Senior Partner Manager, Business Development at Insider believes just the opposite.

She says that the diversity of media and multiple and innovative ways to tell stories has never made journalism more diverse and open to creativity.

Gottlieb, a 2016 graduate of the E.W. Scripps School of Journalism at Ohio University, is excited about new delivery systems for stories and completely new formats that are on the horizon for storytelling.

Although the media landscape is changing so quickly, she finds that the rapidity of change to be both challenging and exhilarating.

Gottlieb recently was the first speaker at Ohio University’s Scripps College of Communication in the Joe Berman Lecture Series on the Future of Media.

She talked with nearly 300 students, faculty, and staff about the “power of the pivot.” She says that to survive and thrive in the media world, one must be able to change course quickly and embrace new and sometimes untraditional methods of storytelling.

Gottlieb claims that to be successful in today’s media world that one must be flexible and be able to quickly adapt to new delivery systems.

That adaptability has been evident in her career as she has gone from an intern at Insider to a senior partner manager in just six short years. She also was one of the leaders of Insider’s social media distribution.