Episode 31: Marketing in the Healthcare Niche with Lauren Hermann M.S. CCC-SLP

SpeechGoods

In this episode we have Lauren Hermann M.S. CCC-SLP. Lauren is a speech-language pathologist and author who unexpectedly wound up starting a business in marketing and advertising for speech therapy and other healthcare businesses. After publishing her book, titled But My Speech Is Fine, she discovered the power of storytelling and how it can be used in marketing- particularly in the world of healthcare- to connect with a broad audience. Her passions for speech-language pathology, writing and advocating for overlooked and misunderstood professions led to her current non-traditional career path as an SLP. Outside of work, she enjoys backpacking, road trips, comedy clubs, and a good Netflix binge every now and then with her cat and husband We chat about blending passion and interest, building businesses through marketing and sales, creativity brings out the business' potential.

We get into all the things! You'll hear us talk about:
- Transitioning from Hospital Setting to Private Practice
- Maximizing her SLP experience in her copywriting
- SLP bubble mindset
- Comparison of Marketing industry to SLP/Healthcare industry
- Doing what you love and mixing it with your profession
Here's where to find Lauren:
Instagram: https://www.instagram.com/SLP.advocate

Lauren's book:

But My Speech Is Fine!: Speech-Language Pathology: True Stories of a Misunderstood Profession

Amazon: https://www.amazon.com/gp/product/B094RBC39X/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

Find and support Danni below for more contents:
Instagram: https://www.instagram.com/speechgoods/
Youtube: https://www.youtube.com/channel/UCyCXhWiFSIuyq6qefLqievg
Podcast: https://podcasts.apple.com/us/podcast/speechgoods/id1558717077
Enroll in the Start Your Private Practice Program with this link and get 20% off a 1:1 with Danni!
https://danni21--independentclinician.thrivecart.com/start-influencers/