107 - Cheers to the New Year: Sport Business Insider Joe Pompliano On How To Grow IndyCar

Speed Street

Conor Daly and Joey Mulinaro are back again to kick off the 2024 season of Speed Street. The guys recap their holiday breaks which included cooking, bad movies and subdued New Years Eve celebrations. The guys also react to this week’s breaking news of Ray Evernham acquiring the trademark rights to the defunct International Race of Champions series and speculate what could come of the deal. Conor updates listeners on his 2024 racing plans and what developments have been made in the IndyCar Silly Season.

Speed Street kicks off the year with a bang by welcoming sports business content creator and host of the Joe Pomp Show, Joe Pompliano. The interview goes on to discuss what strategy can be used by IndyCar to welcome new eyes to the sport. Joe explains a shift in the sports industry where fans are more likely to follow athletes as opposed to teams as a whole, and how superstars in a sport do a lot to propel the overall popularity of a professional league. They also speculate the timeline for streaming overtaking cable television, and how more and more broadcasting deals may implement several partners, similar to the recent NASCAR renewal. Finally, Joe gives listeners insight into what he believes are two of the most lucrative sports endorsements in history.