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The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram

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Manage episode 355953652 series 2949593
Content provided by Splice Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Splice Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We're rounding up some of the best sessions we've had at Splice Beta 2022. This episode features Zara Seidler, the co-founder of The Daily Aus, which is a media startup based in Sydney. Zara talks about how TDA has built a modern news business for young people on Instagram, where they have more than 430,000 followers.

The Daily Aus began as a passion project created by two 20-year-olds with no resources. It was meant to provide a starting point for Aussies who wanted to get into the habit of reading the news, acting as an entree to the news diet. TDA started on Instagram and has since launched other verticals.

Follow The Daily Aus on Instagram:
https://www.instagram.com/thedailyaus/

Connect with Zara on LinkedIn:
https://www.linkedin.com/in/zara-seidler/

More about Splice Beta 2022:
https://www.splicemedia.com/beta-2022

  continue reading

39 episodes

Artwork
iconShare
 
Manage episode 355953652 series 2949593
Content provided by Splice Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Splice Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We're rounding up some of the best sessions we've had at Splice Beta 2022. This episode features Zara Seidler, the co-founder of The Daily Aus, which is a media startup based in Sydney. Zara talks about how TDA has built a modern news business for young people on Instagram, where they have more than 430,000 followers.

The Daily Aus began as a passion project created by two 20-year-olds with no resources. It was meant to provide a starting point for Aussies who wanted to get into the habit of reading the news, acting as an entree to the news diet. TDA started on Instagram and has since launched other verticals.

Follow The Daily Aus on Instagram:
https://www.instagram.com/thedailyaus/

Connect with Zara on LinkedIn:
https://www.linkedin.com/in/zara-seidler/

More about Splice Beta 2022:
https://www.splicemedia.com/beta-2022

  continue reading

39 episodes

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