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Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
Manage episode 318556862 series 2836139
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In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.
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