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Tom Barbitta | CMO, Sauer Brands & Duke's Mayonnaise
Manage episode 283932139 series 2836139
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On today's episode, we chat with Tom Barbitta (CMO, Sauer Brands) to find out how his team is positioning Duke's Mayo as a staple in the South, thanks to a bit of help from college football. Tom gives some incredible insight on why their mayonnaise brand sponsored a college football bowl game, how the condiment made waves on international media thanks to a broken trophy and how they launched their biggest partnership in the middle of a pandemic with help from former Carolina Panthers' linebacker Luke Kuechly.
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