Adam Lippard: Chief Partnership Officer, GMR Marketing

Sports Business Conversations

“I’m a capitalist, but I also have a conscience.” That was written by this episode’s guest, Adam Lippard, after he returned from the 2022 World Cup in Qatar, and they really cut to the heart of the internal conflict he experienced during that event. Adam is the Chief Partnership Officer for GMR Marketing, one of the biggest and most consequential experiential marketing companies in the world. And in that role, he manages sponsorships for companies at the biggest global events imaginable, including FIFA World Cups and Olympic Games. Those high-profile events also dredged up a number of challenging issues like host nation human rights abuses and persecution of different communities. Issues that run head on into Adam’s values and identity. In our thoughtful and insightful conversation, Adam shares what it it’s like walking that capitalist – conscience tight rope, and how he advises both clients and employees to do the same. We also go into his extensive agency experience, how sports business has changed during his tenure, and more. The former budding sports broadcaster also shares the sport he’d LEAST like to announce.