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Ben Alamar: Author of Sports Analytics
Manage episode 436485295 series 3585683
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A quick question for you. What does studying the effect of smoking bans on bars have in common with convincing basketball coaches that shooting more threes is the key to winning?
Absolutely nothing, as it turns out. Well, nothing, unless your name is Ben Alamar. If you’re Ben Alamar, those 2 things are linked at the hip.
That’s because when Ben was managing a UCSF smoking study back in the day, he answered a help wanted ad for a fantasy sports company who was looking for someone to help manage their data. That was the first time the economist realized that there was an entire industry that might one day need his expertise in analyzing information.
Safe to say that realization has worked out pretty well for Mr Alamar. Starting with that fantasy sports company, Ben has now worked with a vast number of sports teams and organizations to help transform how they look at and use data. Those experiences serve as the foundation for his industry defining text, "Sports Analytics", which is now in its 2nd printing.
In our conversation, we talk about how integral data analytics is to sports both on the field and in the front office, how having a clear mission for using data is an essential key to success, and where the field is headed in the next few years.
ABOUT THIS PODCAST
The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
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YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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