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#154 Heidi Pellerano - Chief Commercial Officer, CONCACAF
Manage episode 425258569 series 2953117
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Welcome to episode 154 of Sports Management Podcast.
Heidi Pellerano is the Chief Commercial Officer, CONCACAF. CONCACAF is The Confederation of North, Central America and Caribbean Association Football and is one of FIFA’s six continental confederations, servicing 41 Member Associations. Heidi is an engineer, without a traditional football background, but managed to take an executive role within the sport.
We spoke about:
- Only working in male dominated industries
- Why you need a boxer mentality
- The structure of CONCACAF
- How CONCACAF is working towards World Cup 2026
- Her work for diversity
- How she invests in her knowledge
And much more!
WATCH ON YOUTUBE: https://youtu.be/kfJKZj8a-04
Timestamps:
00:00 Intro01:30 What is CONCACAF Overview03:07 World Cup 2026 and Market Dynamics07:16 Partnerships and Commercial Strategy09:03 Growth and Development of Football in the Region13:38 Women's Football and Diversity 24:08 Unity and Inclusivity in CONCACAF32:59 Having a Boxer Mentality41:06 Continuous Learning and Curiosity48:56 Advice for Aspiring Sports Professionals52:42 Outro
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