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#29 Michael Payne - 1st ever Marketing and Broadcast Rights Director, IOC

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Manage episode 302229430 series 2845634
Content provided by Marcus Filipsson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcus Filipsson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________

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169 episodes

Artwork
iconShare
 
Manage episode 302229430 series 2845634
Content provided by Marcus Filipsson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcus Filipsson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________

Sign up to our Newsletter HERE

_________________________________________________________ SPONSORS

Insport Education

Sign up for their courses HERE The code gives you 10% ANY course offered. Discount code: sportsmanagementpodcast10

ExpressVPN

Sign up for 1 year and get 3 months for free HERE

________________________________________________________

Follow us on social media Instagram Facebook Twitter

www.sportsmanagementpodcast.com

  continue reading

169 episodes

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