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Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues
Manage episode 371231092 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Gardner is Vice President, Innovation & Digital Strategy for the NHL’s St. Louis Blues, Enterprise Center, and Stifel Theatre in St. Louis, Missouri. In addition to being 2019 Stanley Cup Champions, the St. Louis Blues were named the Sports Business Journal 2020 Team of the Year, and were also recognized by Fast Company as one of the 2020 Top 10 Most Innovation Companies in Sports.
Matt has spent 20 years working in professional sports, providing leadership in innovation, technology, strategy, marketing, content creation and revenue generation. Prior to arriving in St. Louis in 2012, Matt was part of the marketing and digital teams at the NBA’s Orlando Magic and the ATP World Tour.
Matt serves as an advisor and mentor for Stadia Ventures, and is a founding member of Xvisory. He is a proud journalism graduate from the University of Kansas.
Matt's LinkedIn: https://www.linkedin.com/in/matthewgardner
Bluenatics blockchain-based fan engagement platform: https://www.nhl.com/blues/news/blues-to-launch-blockchain-based-fan-engagement-program/c-344831002
----
Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com
120 episodes
Share
Manage episode 371231092 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Matt Gardner is Vice President, Innovation & Digital Strategy for the NHL’s St. Louis Blues, Enterprise Center, and Stifel Theatre in St. Louis, Missouri. In addition to being 2019 Stanley Cup Champions, the St. Louis Blues were named the Sports Business Journal 2020 Team of the Year, and were also recognized by Fast Company as one of the 2020 Top 10 Most Innovation Companies in Sports.
Matt has spent 20 years working in professional sports, providing leadership in innovation, technology, strategy, marketing, content creation and revenue generation. Prior to arriving in St. Louis in 2012, Matt was part of the marketing and digital teams at the NBA’s Orlando Magic and the ATP World Tour.
Matt serves as an advisor and mentor for Stadia Ventures, and is a founding member of Xvisory. He is a proud journalism graduate from the University of Kansas.
Matt's LinkedIn: https://www.linkedin.com/in/matthewgardner
Bluenatics blockchain-based fan engagement platform: https://www.nhl.com/blues/news/blues-to-launch-blockchain-based-fan-engagement-program/c-344831002
----
Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com
120 episodes
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