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Increased collaboration & innovation across the sport rights ecosystem with Minerva Santana, LaLiga Tech

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Manage episode 339395873 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Spanish top-flight football league LaLiga launched its own technology company, LaLiga Tech in 2021. It offers a cloud-hosted ecosystem through which various rights holders are managing their OTT, fan campaigns, antipiracy and match data. On top of the technology LaLiga Tech also offers consultancy on data analysis and fan activation. Minerva Santana joined LaLiga in February 2016, following 10 years of experience in project implementation and process optimization at multinational companies from various industries. She is currently Director of Innovation & Global Development at LaLiga Tech, running a department whose mission is to increase collaboration and innovation initiatives across the sports industry, delivering more value to fans and to rights holders through high-impact technology solutions.

LinkedIn: https://www.linkedin.com/in/minervasantanaprojectdirector/

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 339395873 series 2660931
Content provided by STWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by STWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Spanish top-flight football league LaLiga launched its own technology company, LaLiga Tech in 2021. It offers a cloud-hosted ecosystem through which various rights holders are managing their OTT, fan campaigns, antipiracy and match data. On top of the technology LaLiga Tech also offers consultancy on data analysis and fan activation. Minerva Santana joined LaLiga in February 2016, following 10 years of experience in project implementation and process optimization at multinational companies from various industries. She is currently Director of Innovation & Global Development at LaLiga Tech, running a department whose mission is to increase collaboration and innovation initiatives across the sports industry, delivering more value to fans and to rights holders through high-impact technology solutions.

LinkedIn: https://www.linkedin.com/in/minervasantanaprojectdirector/

  continue reading

120 episodes

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