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E8 - Jon Lawrence Goes Back to Square One
Manage episode 386744971 series 3517997
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Jon Lawrence is the Sales Director for Chattanooga Whiskey Company, which was named Craft Producer of the Year this year in both America and worldwide.
In this episode, we discuss the successes and failures of building a brand over the course of 12 years. Jon also shares a great sales tactic called the “Fast Muscle Twitch” and the meaning behind “Whiskey to the People.”
You can learn more about Jon and Chattanooga Whiskey here.
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The Square One podcast is produced and edited by SpeakEasy Productions and hosted/sponsored by Omni Home Services, which represents Chattanooga Home Inspector, Nuclear Pest Control, Elevate Home Staging and Design, and Radon Eraser.
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