EP 017: Running Your Small Business with an Attitude of All About Them

Square Peg Round Hole Small Business Massive Action

Content provided by SPRH Podcast, Matt Ward, and Dan Candell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPRH Podcast, Matt Ward, and Dan Candell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

7+ y ago 42:20

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on January 11, 2023 21:45 (1+ y ago). Last successful fetch was on October 13, 2022 18:19 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Bruce has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. He has published four books on advertising including his latest – All About Them.

If you ever find yourself saying that you wish you could do more marketing and branding but you just don’t have the resources that big companies do so, then Bruce has news for you! He believes small businesses can brand and market themselves well, regardless of whether you provide a plumbing service or own a restaurant. He believes that in order to do this you need to truly understand your own brand value and be given or exposed to the right tools and taught how to use them. So, he walks us through some the steps that you can take to avoid the pitfalls of poor branding and marketing and how you can set yourself apart from others who are in the same industry or provide the same service or product as your business.

You can find Bruce’s latest book here, All About Them. You can also get in touch with Bruce and find out more about what he does through his website, YouTube page or follow him on Twitter at the following links:

Twitter: BruceTurkel
Website/blog? Turkeltalks.com
YouTube page? youtube.com/bruceturkel

Conference highlights

Brand ManageCamp

http://brandmanagecamp.com/

Las Vegas, NV : September 26 - 27, 2017

Influence 2017, National Speakers Association

http://www.nsaspeaker.org/attend/influence/

Lake Buena Vista, FL: July 8 - 11, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

108 episodes

#Business #Marketing #Action #Businessconference #Conference #Conventions #Leadership #Smallbusiness #Startup #Matt Ward #Dan Candell #Entrepreneur #SPRH #Tradeshow