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Ch. 25: Our journey from Clothing to Stories (How Sustainability changed what we are)
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In this episode of Stories of Self-Help, I explain how we transitioned from being a clothing brand (mainly) into a independent production studio. Starting in 2018, studying story & long term benefits of owning our narratives & intellectual property. Onto discovering the urgency of being environmentally responsible. & how these two factors informed our path moving forward. This is a candid discussion on Brand identity/integrity & what’s possible when having the courage to redefine what our message is, at a crossroads of community & commerce.
“I realized the most Sustainable thing we can do is become a Production studio.” -Royce
https://mercymecommunity.com
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