Shawn ‘Rab’ Fentress finds success in being an unabashed ‘Blerd’ — and encourages others to do the same

St. Louis on the Air

Social media has put art and entertainment from all corners of the world in the literal palm of your hand. Manga and anime – Japanese comic books and cartoons – really started hitting mainstream American bookshelves and screens starting in the 1990’s, and cross-cultural exchange has resulted in the development of distinct subcultures, including “blerds” or Black nerds. Shawn “Rab” Fentress, a St. Louis born and raised content creator, is part of the popularization of Blerd culture. He has accumulated hundreds of thousands of followers online for his distinct voice-overs of anime shows, which he calls “hood dubs,” and found success in creating online content with Nappy Boy Network, founded by rapper and singer T-Pain.