How Real Estate Agents Use Content to Increase Leads With Sarah Layton | SOBY 033

Stand Out Be You

On today’s episode of the Stand Out Be You Podcast, your host Tequila Dodard is joined by real estate content writer and content marketing coach Sarah Layton, who helps real estate agents attract their ideal clients through the power of content.

Jumping off of her strong background in real estate—from working as an assistant to navigating real estate law—Sarah studied copywriting techniques to launch her own business as an entrepreneur, a process she discusses openly on the podcast. Today, Sarah helps her clients organize their content, define their target audience, and get out of overwhelm, all by increasing her real estate agents’ sales through the power of compelling content.

Whether you’re in the real estate game or considering entrepreneurship of a different kind, Sarah’s advice and experience will give you the direction you need!

Using Content to Increase Real Estate Agents’ Sales

You need to define whether or not you want to create a life of legend, meaning it’s all about you and your name, or legacy, one in which maybe people thirty years from now, five generations from now, have no idea what your name is, but the actions that they’re doing originate from things that you did in your life.

Real estate is a tough job these days. As Sarah explains, the industry landscape is constantly changing, making it very overwhelming for newcomers and veterans alike. When considering how to be a real estate agent today, people don’t always know what they’re getting into, or what they need to know. From creating real estate agent websites that actually attract clients, to defining a specific real estate agent’s target market, this career path takes definite know-how—which can be the unfortunate downfall of these struggling entrepreneurs.

For Sarah, whose career paths have always been centered on helping others, putting her background and experience to good use by helping struggling agents seemed like a no-brainer. On the podcast, Sarah discusses her strategies for organizing her clients’ content around a defined target audience, as well as her tips and tricks from years in the real estate game. In addition to her thoughts on increasing real estate agents’ sales, she also offers savvy insights into starting your own business in any industry, from defining your passion to centering your self-awareness.

Listen On to Find Out:

• Sarah’s previous careers and how her background shaped her current path
• How real estate agents can grow their business online through the power of content
• Why so many new and even veteran real estate agents struggle with the job
• Sarah’s strategies for defining and reverse-engineering clients’ target audiences
• Sarah’s advice for anyone considering a career change

Grow in Self-Awareness and Be True to Yourself

Whether you’re in the real estate business or launching a business of your own, Sarah’s advice is a great fit for anyone trying to Stand Out and Be You!

If you have questions about what you’ve heard on the podcast or want to become a guest on an upcoming episode, reach out to us through the website or on Facebook.

And to help you consider the best path forward for your business idea, don’t forget to try the free idea testing tool mentioned on the podcast at tequiladodard.com/testidea.

Resources

For more information about any of Sarah’s work, find her at bestrealestatewriter.com, where you can contact her on social, by email, or even reach out for a free consultation!

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About Sarah Layton

Sarah works with the “best” real estate professionals to attract dream clients so they never have to chase them again.

She doesn't want her clients to have to hunt for leads, she wants them to farm for them. She wants her clients to attract their ideal clients so they can have more fun at work, make more money, and live a more fulfilled life. She does this through powerful, strategic, and profitable real estate content and content marketing coaching.

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