Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
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Content provided by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 9: Optimizing your online video presence with Brighton West
Manage episode 205175296 series 1984287
Content provided by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Online video expert Brighton West has honed his skills not just in video production, but in the best ways to leverage various online video platforms and formats.
Brighton started out behind the camera, making narrative and documentary videos. He soon learned that being on camera was more influential, beneficial and profitable than being behind it. So he overcame his on camera jitters and now helps his clients turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he's positioned himself as the expert for coaches, authors and speakers who want to grow their global audience with YouTube.
Brighton works with clients around the world, handling the technical and strategic side of online video and teaching them to record their own. His team then edits, uploads and optimizes the videos, then gets them ready for promotion, to position the coach as an expert in their niche.
What you’ll learn about in this episode:- Why video should be a key part of your marketing strategy
- How to step out from behind the camera – and shine in front of the camera
- Playing the long game with video content, rather than looking for overnight results
- How to capitalize on Youtube as a major search engine
- Working with live video on Facebook – and getting more exposure than a recorded and uploaded video
- Different video strategies for different platforms, like using LinkedIn native video (recorded right on LinkedIn) for better exposure than uploading from Youtube
- How to give away content to build relationship, and consolidate/add value to create content for sale
- Finding success through video content by attracting clients who are eager to work with you
- How, with only $75 worth of gear, you’ll be set for a solid start in video production
- Smart ways to leverage advertising to build your audience
104 episodes
Share
Manage episode 205175296 series 1984287
Content provided by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NAPO (National Association of Productivity & Organizing Professionals), NAPO (National Association of Productivity, and Organizing Professionals) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Online video expert Brighton West has honed his skills not just in video production, but in the best ways to leverage various online video platforms and formats.
Brighton started out behind the camera, making narrative and documentary videos. He soon learned that being on camera was more influential, beneficial and profitable than being behind it. So he overcame his on camera jitters and now helps his clients turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he's positioned himself as the expert for coaches, authors and speakers who want to grow their global audience with YouTube.
Brighton works with clients around the world, handling the technical and strategic side of online video and teaching them to record their own. His team then edits, uploads and optimizes the videos, then gets them ready for promotion, to position the coach as an expert in their niche.
What you’ll learn about in this episode:- Why video should be a key part of your marketing strategy
- How to step out from behind the camera – and shine in front of the camera
- Playing the long game with video content, rather than looking for overnight results
- How to capitalize on Youtube as a major search engine
- Working with live video on Facebook – and getting more exposure than a recorded and uploaded video
- Different video strategies for different platforms, like using LinkedIn native video (recorded right on LinkedIn) for better exposure than uploading from Youtube
- How to give away content to build relationship, and consolidate/add value to create content for sale
- Finding success through video content by attracting clients who are eager to work with you
- How, with only $75 worth of gear, you’ll be set for a solid start in video production
- Smart ways to leverage advertising to build your audience
104 episodes
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Similar to Stand Out
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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