EP55: Creating a Multi-Million $$ Fitness Business with a Whatsapp Group {Jitendra of FITTR}

Stars & Startups

{Jitendra Chouksey, Co-Founder of FITTR}

The latest episode is with Jitendra Chouksey, aka JC, Founder & CEO of FITTR. FITTR has a highly engaged 2 million strong community focused on getting healthy and transforming themselves with the help of FITTR coaches, using the resources available. On this episode we chat about the journey from a small WhatsApp group that was created to assist a few friends and colleagues to becoming the platform it is today.

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Founded in 2016, JC a software engineer transformed himself while working a 12-hour a day IT job. He created and shared a training methodology through his free book “Get Shredded” to prove that anyone can get fit with the knowledge of Quantified Nutrition. Now that has spawned into a fitness company that has a vision of making millions of people across the world fit and to create meaningful career opportunities in the fitness industry.

We discuss:

• Building Fittr’s highly engaged community
  
• Growing the user base & finding the missing pieces in achieving fitness goals
  
• Choosing Sequoia’s Surge program over Y-Combinator
  

Please do share the episode, and do spread the word!

Hope you and the family are well.

- V { Twitter @varunvummidi }

Timeline:

01:15 - Introduction to FITTR

05:10 - Journey to getting FITTR

08:39 - Transitioning from a Hobby project to a business

12:10 - Transitioning Groups to the mobile application

15:25 - Managing FB groups

17:00 - Engaging users

27:45 - 60% of coaches were clients of FITTR

33:25 - Joining an accelerator program having positive cashflows