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Ep. 35 Why a Resale Strategy is the Next Sustainability Move for Fashion Brands

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Content provided by Shannon Lohr of Factory45. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Lohr of Factory45 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business…

Resources mentioned in this episode:

McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0

Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/


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50 episodes

Artwork
iconShare
 
Manage episode 344636399 series 3268742
Content provided by Shannon Lohr of Factory45. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Lohr of Factory45 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several different ways to approach the lifecycle of the clothing you’re selling but there’s one specifically that I want to highlight today. And for those of you who get ahead of the trend, it could mean another revenue stream for your business…

Resources mentioned in this episode:

McKinsey article: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

Forbes article: https://www.forbes.com/sites/pamdanziger/2022/07/05/the-tribe-of-fashion-thrifters-is-growing-thredup-invites-brands-to-get-on-board/?sh=389490f02ae0

Columbia Climate School article: https://news.climate.columbia.edu/2021/06/10/why-fashion-needs-to-be-more-sustainable/


  continue reading

50 episodes

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