E35: Sam Madani | BOMANI Cold Buzz - How Three Best Friends Created an Alcohol Infused Cold Brew Brand

Starting It Up

Sam Madani is the Co-founder and CEO of BOMANI Cold Buzz. The son of Iranian immigrants, Sam, has always been driven and motivated by his parents’ struggles and successes. After he graduated from USC and moved to New York to work in investment banking, he realized there was a glaring gap in the market for a delicious drink that had both natural caffeine and low-carb alcohol.

BOMANI was created by Sam alongside his two best friends, Kai and Amin. One of the key features of BOMANI is that not only does it taste great (speaking from experience) but it somehow only has 110 calories, 0g carbs, and 0g sugar – all while being Kosher, gluten-free, and dairy free.

In two short years, Bomani has expanded throughout many parts of the US and is now sold in hundreds of retailers. You can also order Bomani online at https://www.bomanicoldbuzz.com/

Sam and I talk about what it’s like starting a company with your best friends, how BOMANI has been able to expand so quickly, how to make key strategic hires and attract top-talent at such an early stage, how to navigate through and actually grow while in a Pandemic, and much more!

Connect with Sam: https://www.linkedin.com/in/sam-madani-58b054a1 | https://www.instagram.com/sammadani/

Check out BOMANI: https://www.bomanicoldbuzz.com/

Follow the BOMANI Instagram: https://www.instagram.com/bomani.cold.buzz/