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Designing For A Forgotten Demographic with Jessica Miao

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Manage episode 417000114 series 2984413
Content provided by Rick Spence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Spence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jessica is the CEO and co-founder of Apricotton, the only bra brand globally that designs bras that “grow” as girls grow, so girls can fit into the same bra when they develop from an A to D cup, helping the 90% of girls embarrassed to wear their first bra. She’s personally leading Apricotton’s Gen Z community, growing it to 170,000 followers and 30 million organic views on TikTok and Instagram by becoming girls’ online big sister. Apricotton has been featured in Global News, CTV Television News, BuzzFeed, and Seventeen Magazine, and is the top Google search result for “teen bra”.

The post Designing For A Forgotten Demographic with Jessica Miao first appeared on Startup Canada.

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299 episodes

Artwork
iconShare
 
Manage episode 417000114 series 2984413
Content provided by Rick Spence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Spence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jessica is the CEO and co-founder of Apricotton, the only bra brand globally that designs bras that “grow” as girls grow, so girls can fit into the same bra when they develop from an A to D cup, helping the 90% of girls embarrassed to wear their first bra. She’s personally leading Apricotton’s Gen Z community, growing it to 170,000 followers and 30 million organic views on TikTok and Instagram by becoming girls’ online big sister. Apricotton has been featured in Global News, CTV Television News, BuzzFeed, and Seventeen Magazine, and is the top Google search result for “teen bra”.

The post Designing For A Forgotten Demographic with Jessica Miao first appeared on Startup Canada.

  continue reading

299 episodes

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