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Podcast #36 – Trent Dyrsmid on personalized marketing with Infusionsoft

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Archived series ("Inactive feed" status)

When? This feed was archived on January 15, 2020 01:31 (4+ y ago). Last successful fetch was on May 03, 2019 01:11 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 36816055 series 30010
Content provided by Dan Norris and Alex McClafferty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Norris and Alex McClafferty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker.
iTunes | RSS

The 7 Stages of Lifecycle Marketing
Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.
Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy.
Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
Upsell Customers – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
Get Referrals – Encourage your customers to refer more customers by creating incentives.
Trent's links
Lifecyle Marketing Webinar
Lifecycle Marketing Guide for Small Business Owners
Attn Marketing Agencies: Put Client Attraction on Auto-Pilot
Automate Your Marketing and Unleash Your Profits
PodcastPostProduction-Video
Mentions
Mailchimp
Aweber
Yvonne Halling
James Schramko
OfficeAutoPilot
KISSmetrics
Visual campaign example 1
Click here to open the full size one in a new tab.

Lead scoring example
Click here to open the full size one in a new tab.

Lead scoring rules
Click here to open the full size one in a new tab.
  continue reading

50 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 15, 2020 01:31 (4+ y ago). Last successful fetch was on May 03, 2019 01:11 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 36816055 series 30010
Content provided by Dan Norris and Alex McClafferty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Norris and Alex McClafferty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker.
iTunes | RSS

The 7 Stages of Lifecycle Marketing
Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.
Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy.
Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
Upsell Customers – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
Get Referrals – Encourage your customers to refer more customers by creating incentives.
Trent's links
Lifecyle Marketing Webinar
Lifecycle Marketing Guide for Small Business Owners
Attn Marketing Agencies: Put Client Attraction on Auto-Pilot
Automate Your Marketing and Unleash Your Profits
PodcastPostProduction-Video
Mentions
Mailchimp
Aweber
Yvonne Halling
James Schramko
OfficeAutoPilot
KISSmetrics
Visual campaign example 1
Click here to open the full size one in a new tab.

Lead scoring example
Click here to open the full size one in a new tab.

Lead scoring rules
Click here to open the full size one in a new tab.
  continue reading

50 episodes

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