Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Episode 45: Marketing Mistakes Startups Make with Ex-Googler, Gaston Tourn - CMO of Badoo
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Manage episode 219286466 series 2150412
Content provided by Startup HandMeDowns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup HandMeDowns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
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continue reading
96 episodes
MP3•Episode home
Manage episode 219286466 series 2150412
Content provided by Startup HandMeDowns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup HandMeDowns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Startup Handmedowns, we sat down with Gaston Tourn, CMO of Badoo which for those of you who don’t know is a dating app that is most popular in Europe and South America. Gaston describes himself as a writer and a poet, creating the narrative of the customer and integrating their stories into the product in question. Like many of us, Gaston once had the belief that marketers go out and trick people, that it’s more of a "slimy job", which makes his journey to marketing even more interesting. Hear how he didn’t set out to become a marketer at all, and how he was actually convinced by Google to try it out. I mean, if Google told me what job I’m meant for, I’d believe them too. Gaston talks about his time working on projects such as Google Adwords and Youtube before joining Badoo as CMO. The work he’s doing at Badoo is pretty impressive, and from the way he describes it in the interview, it totally makes sense that he sees himself as a writer and a poet. Gaston is working to fix online dating, on the whole, adding safety measures within the app and features to rid some of the common online dating problems and ultimately, get the users on more dates. As well as trying to mend online dating’s failures, he is focusing on the stories of couples who have found each other on Badoo and telling their stories. Gaston is super interesting and has a lot of great tips, especially if you’re marketing a new startup with a limited budget.
…
continue reading
96 episodes
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