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From Scratch 06 | Florian Heinemann teaches how to acquire first users and build a marketing machine

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Manage episode 219983656 series 2363411
Content provided by Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In our sixth #FromScratch masterclass, Florian Heinemann taught our audience how to acquire first users and build a marketing machine when starting a company.

Florian is Europe’s number one online marketing expert. Since 2012, he is a Founding Partner of the operational VC firm Project A Ventures. Prior, he was Managing Director of Rocket Internet. In this role, he was instrumental in building Zalando, Global Fashion Group, and eDarling. Before joining Rocket, Florian co-founded several startups and exited two of them (i.e. to Amazon). Florian has been a business angel and founding investor in close to 100 startups including Trivago, Zalando, Home24, CityDeal, Audibene, Affinitas/eDarling, ClassPass, AdScale, Mimi, Bitbond and Movinga.

In this episode, Florian elaborates together with moderator Christian Miele (eventures), on how to understand who your key customers are and tailor your product around them. He explains why it is key to start collecting business analytics data from day one and find the right approach between quantitative and qualitative marketing.

  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 219983656 series 2363411
Content provided by Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emil Beck, Ignacio Khalek, Thomas Harsch, Torge Schwandt, Emil Beck, Ignacio Khalek, Thomas Harsch, and Torge Schwandt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In our sixth #FromScratch masterclass, Florian Heinemann taught our audience how to acquire first users and build a marketing machine when starting a company.

Florian is Europe’s number one online marketing expert. Since 2012, he is a Founding Partner of the operational VC firm Project A Ventures. Prior, he was Managing Director of Rocket Internet. In this role, he was instrumental in building Zalando, Global Fashion Group, and eDarling. Before joining Rocket, Florian co-founded several startups and exited two of them (i.e. to Amazon). Florian has been a business angel and founding investor in close to 100 startups including Trivago, Zalando, Home24, CityDeal, Audibene, Affinitas/eDarling, ClassPass, AdScale, Mimi, Bitbond and Movinga.

In this episode, Florian elaborates together with moderator Christian Miele (eventures), on how to understand who your key customers are and tailor your product around them. He explains why it is key to start collecting business analytics data from day one and find the right approach between quantitative and qualitative marketing.

  continue reading

82 episodes

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