Crossing the Chasm Between Markets and Meaning with Geoffrey Moore (Part Two)
MP3•Episode home
Manage episode 380568858 series 2902835
Content provided by Forbes Books and Gregory Shepard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forbes Books and Gregory Shepard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In part two of his talk with Greg, Geoffrey Moore reveals the two critical mistakes that often trip up startup founders. He outlines how to avoid innovation adoption pitfalls and successfully cross the chasm from early adopters to mainstream customers. The conversation centers on Moore's pioneering frameworks for crafting compelling narratives during industry disruption. He also shares tips for adapting your narrative as new competitors emerge, while still appealing to increasingly diverse customers. Moore downloads decades of wisdom on leveraging storytelling to accelerate through the tornado phase when niche markets go mainstream. Gain a masterclass from Geoffrey Moore on building stories that inspire early adopters yet resonate with the mainstream market. Get proven techniques to craft and evolve your startup’s narrative at each phase of growth.
…
continue reading
78 episodes