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Episode 18 | Part One: False Starts
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Greg has dedicated his life to improving the entrepreneurial failure rate and he's been asking the same question for years: Why do more than 75% of startups fail? This week's guest might have the answer. Tom Eisenmann is a Harvard Business School Professor and the author of the new book, Why Startups Fail: A New Roadmap for Entrepreneurial Success. In part one, Tom discusses why he decided to focus on entrepreneurship at Harvard, the importance of getting a management team aligned, and the patterns that account for the vast majority of startup failures.
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