The Art of SaaS: PRNCPL


Manage episode 199045917 series 1912586
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Moenen Erbuer has founded not one, but two art tech startups. In this episode he shares his uncommon views about the art world: how it works, who it caters to, and if it is capable of change. He also shares what might be in store for the future for PRNCPL.

About Moenen Erbuer

Moenen is the co-founder of and PRNCPL. He is a visual designer, born and raised in Brussels, with extensive experience in the research, design and development of interfaces for a variety of products ranging from financial trading software to commercial web applications. Before starting Curiator, Moenen worked at AKQA, a digital innovation agency, where he was the creative lead on the Google account, and worked on a wide variety of clients like Lego, Coca-Cola, Thomson Reuters and Cinemax.


PRNCPL is a new technology platform for the art industry. The primary focus of PRNCPL is to help art fairs manage their data, and to create the best possible digital experience for its galleries, collectors and visitors.

PRNCPL is mostly a back-office platform only accessible to the art fair team, but during Art Düsseldorf in November 2017, we’ll be launching an important first public-facing extension of our platform. Find them at

About Vango Studio

Vango Studio makes the entrepreneurial side of being an artist easy and efficient, saving artists an average of 4 hours per week. In addition to powering artists with an award winning marketplace, we offer artists the ability to create their own website with little to no maintenance, distribute work across platforms, and access detailed insights about their collectors and what is selling across platforms.

Follow Vango on Instagram @vango and @art, and visit

66 episodes available. A new episode about every 6 days averaging 50 mins duration .