41. Russ Hopcus of prAna

Stay Human

From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing. Start asking questions about your clothes in the same way you ask about the food you eat, and you can help fundamentally change the way clothing is made. Since 2010, prAna has taken a grassroots approach to reduce plastic in their packaging. As the first apparel brand to sign on with Fair Trade USA, prAna is able to pay a premium directly to the workers on every manufactured good. prAna believes in adventure for all, creating a safe space where everyone can thrive in their own way; respect and responsibility, outfitting adventures with respect for the planet and its people; and progress not perfection, allowing their employees freedom to take risks, make mistakes and grow.
CONNECT FURTHER:
https://www.prana.co
IG: https://www.instagram.com/prana
NEW album Follow Your Heart: https://orcd.co/followyourheart
Keep in touch with Michael online: https://michaelfranti.com
The Stay Human podcast is available wherever you listen to podcasts: https://stayhumanpodcast.com
PODCAST EPISODE CREDITS:
Executive Producers: Michael Franti and Activist Artists Management
Producer: Angie Griffith for BPOSITIIV
Artist Manager: Caitlin Stone for Activist Artists Management
Management Coordinator: Ashley Dill for Activist Artists Management
Social Media Manager: Emily Marquis for Coffeehouse Collective
In Partnership with: American Songwriter Podcast Network
Instrumental from: “Crazy For You” by Michael Franti
Editing by: Janelle Meager
Additional Editing by: Angie Griffith for BPOSITIIV