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Marketing - Google Search Ads that Convert
Manage episode 413979561 series 3154733
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In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results.
Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work.
KEY TAKEAWAYS
- Businesses that are not using Google Ads are leaving money on the table.
- Google search ads are becoming increasingly critical, especially for small businesses.
- Competition for ads on platforms like TikTok and Meta is very high, less so on Google.
- When people are ready to buy, they search on Google. So, when they click an ad, they are more likely to convert into a sale.
- The actual return on ad spend can be high, but only if you are laser-targeted.
- It is vital that you analyse conversions properly. Some conversions have a higher value than others.
- Use clear calls to action that are visible on every scroll.
- Your copy needs to be relevant.
- Very specific searches tend to be cheaper and easier to compete for.
- Research is essential for Google Search Ad results.
BEST MOMENTS
‘Search ads are different, they are intent-led. ´
‘You might find that you need to bid on your own name.’
‘You´ve got to think about how people are behaving.’
VALUABLE RESOURCES
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something di
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