Marketing - Knowing Your Numbers: You Can't Scale Without Them Stay Hungry

Marketing - Knowing Your Numbers: You Can't Scale Without Them

1d ago 23:23

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In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.
KEY TAKEAWAYS

To work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.
If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?
If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money.

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

ABOUT THE HOST

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Website - https://www.codebreak.co.uk/

305 episodes

To work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.
If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?
If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money.