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Marketing - Using AI To Make Your Copy Better...Not Worse
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In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy.
They explain how to provide any AI tool with clear, concise, and effective briefs by using the right prompts. As well as sharing how to input data about the performance of ads that are already running and get advice about how to improve them.
KEY TAKEAWAYS
- AI is here to stay. Learning to use it well now will put you way ahead of your competitors.
- AI is only as good as what you put into it. Even the smartest AI system in the world will produce rubbish if you ask it the wrong questions.
- Provide AI with examples of good copy to get the tone and language right.
- Tell AI about your audience.
- Never simply publish what is produced. Read it, fact-check it and tweak it. AI is not a replacement for your brain and experience.
- A/B test all of your ads regardless of how they are written.
BEST MOMENTS
‘You still are going to save a lot of time. But it´s (AI) not the miracle cure. ´
‘Because so many people are using AI badly, there's never been a better time to make your messaging stand out.’
‘The result you get is only going to be as good as the brief you give. Treat AI like a human.’
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realis
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