Gary Angel: "Shake It Up"

Stayin' Alive in Tech

Gary Angel is one of the founders of the field of digital analytics. As leader of Ernst & Young’s digital anlytics and founder of his own analytics consultancy, which had been acquired by EY, Gary and his team were reimagining web analytics back when all we measured were website “hits.” Gary takes us through the pillars of good analytics—and the major drawback that comes with such a complex process.

We’ve named this episode “Shake It Up” after the song by The Cars, because this guest is not one to sit still in this field. He is now CEO of Digital Mortar, a company that provides comprehensive collection and measurement of the customer journey in retail stores. He found that most retail organizations were not able to answer basic questions like when their cash registers are busiest or how many people are in their stores at certain times of day. Using a combination of software and now hardware, Digital Mortar uses analytics to solve for those small but important points of friction. Enjoy the thoughtfulness of this conversation with Gary Angel.

LINKS MENTIONED IN THIS EPISODE:

• Find Gary’s blogs on the Digital Mortar website
• Gary was voted the most influential industry contributor by the Digital Analytics Association
• Gary podcasts on these subject at The Measurement Minute

• Gary’s book Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences

MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:

"Shake It Up" by The Cars

ABOUT THIS PODCAST

Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

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