Sustainable Success: Navigating Certification and Its Impact on Teams and Consumers

STBL Talk

Summary

In this conversation, Koell Collins and Sadie Stanton discuss sustainability, the process of getting certifications, and the importance of transparency and accountability. They also touch on the role of sustainability in the hospitality industry and the growing demand for sustainable products from consumers, particularly millennials and Gen Z. The conversation highlights the need for businesses to prioritize sustainability and the positive impact it can have on both the environment and the bottom line. They also showcase several sustainable products from a company called Rocked, emphasizing the importance of thoughtful design and functionality.

Keywords

sustainability, certifications, transparency, accountability, hospitality industry, consumer demand, millennials, Gen Z, sustainable products, Rocked

Takeaways

• Transparency and accountability are crucial in sustainability efforts, and certifications can help businesses showcase their commitment to sustainability.
• The hospitality industry is leading the way in implementing sustainability practices, driven by consumer demand.
• Millennials and Gen Z are increasingly conscious of the environmental impact of their purchases and are holding brands accountable for their sustainability efforts.
• Sustainable products should prioritize functionality and longevity to ensure they are valued and used by consumers.
• Businesses can make a positive impact on the environment while also benefiting their bottom line through sustainable practices.