Jacklyn Rasmussen - Founder Of Northern Ties and creator of the TikTok Viral Hoodie

Stickers on the Mic Podcast

Jacklyn Rasmussen is the founder of Northern Ties and the creator of the TikTok viral hoodie. For the entire world, the 2020 pandemic changed everything. The same was true for Jacklyn. While in quarantine and on furlough, Jacklyn not only had time to plan and complete projects around the house, she started experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results. What began as a personal project to satisfy her own creative curiosity soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. Jacklyn soon discovered she had a passion for the process and started bleaching everything. That’s where it all began. Northern Ties was founded in June of 2020, and a little over a month later Northern Ties launched their first official product. Jacklyn left her corporate job in March of 2021 to pursue Northern Ties full time. As a side hustle she now helps other small business owners with branding, logo creation, and having a social media presence. She joined the show to talk about her viral success on TikTok and what it takes to scale her small home business while also chasing around her two German Shepard dogs, Maxx and Meeka. Check out northerntiesmn.com to learn more about her business and shop her store.