Yosi Sergant, Founder Of TaskForce

Stickers on the Mic Podcast

Yosi Sergant is a cultural strategist & movement entrepreneur who started TaskForce, an independent agency working at the intersection of arts, culture, and social change. He has spent his career investigating how intentionally designed cultural strategies can create new narratives, reshape cultural norms and spark lasting behavioral change. His mission is to champion the role of the artist in shaping culture, public opinion and public policy. Yosi is known for his role in commissioning and managing the Obama "Hope" poster created during the 2008 presidential election by Shepard Fairey. He spoke to us about how TaskForce is trying to help people and organizations build momentum to tackle our worlds toughest challenges. He covered three of their current projects. First, the Into Action project, a movement of designers, illustrators, animators and artists building cultural momentum around civic engagement and the issues affecting our country and world. Then he spoke about their Giflytics brand, which helps brands and agencies to better measure performance of GIF marketing campaigns. Lastly, he shared the TaskForce Impact Accelerator, which is an initiative that is turning on the full force of their team's creativity and experience to support small and emerging organizations - free of charge. Listen in to learn more about how Yosi thinks GIFs can create a new conversation around current events and cultural change.