Author Natalie Nixon, The Creativity Leap, Shares How to Open Your Creative Pathways to Entrepreneurship - #027

Sticky Brand Lab Podcast

Many aspiring side business entrepreneurs are too fearful to pursue their innovative ideas and just as many consultants and coaches get anxious with the thought of talking about their business in a uniquely creative way.

Yet, we are hardwired to be creative and in a competitive marketplace, creativity and imagination are needed and necessary in order for your product or service to stand out from the crowd. So, how can you position your business, course or idea in a unique way, one that captures attention and converts potential buyers? To find out, Lori Vajda and Nola Boea asked Dr. Natalie Nixon, creativity strategist, global keynote speaker, and the president of Figure8Thinking. Her approach to using creativity, curiosity and rigor in business and in life, are the subject of today’s episode.
Thanks for Listening!
In This Episode You’ll Learn

• Why having multiple interests doesn’t need to limit your career pursuits nor your business path.
• How being good at something, doesn’t mean it’s the career path you have to follow forever.
• What happens to your mind and body creatively, when you truly are doing what you love.
• The one thing many, if not most, entrepreneurs get wrong about being in business for yourself.
• How prototyping (the ugly first draft of an idea) can give you insights and information to improve your side business, professional talks or a book you’re writing.

When creativity is regulated to the arts and artistic people, individuals, entrepreneurs, or even a successful plumber, minimize or ignore the process they go through to come up with a solution to a particular problem. As Nola and Lori found out, creativity is available to everyone and needed in both life and career. Tapping into creativity comes from applying both rigor (task and focus) and wonder (making time to ask big ‘what if’ questions). Implementing these successful strategies takes work, but the result is found in your ability to think differently, dare we say, entrepreneurial.

(5:21.39) What does it mean to be a ‘hybrid’ thinker and how do you apply hybrid thinking in your life and career.

(9:33.41) When you follow your heart in your career or business pursuits, you’ll need to be prepared to do the one thing most entrepreneurs ignore.

(11:33:69) 5 underrated, yet valuable, lessons from having a side business/hustle that may help boost your income and career.

(15:33.52) How you know your innovative idea or approach is truly an innovation, is by being able to answer these two and necessary questions.

(21:25:11) Unleashing our curiosity, improvisation and intuition in our work, business, and life, starts when we are willing to interrupt these behaviors.

(29:28:32) Entrepreneurs fall in love with finding solutions to people’s problems. However, it’s these three ‘I’s’ that link creativity with entrepreneurship.

Resources
Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

Figure8Thinking - https://www.figure8thinking.com/

The Creativity Leap - Book on Amazon

Get a Free Chapter of The Creativity Leap - Download First Chapter

Wonder Rigor Tip Sheet,16 tips on how to exercise more wonder and more rigor in your life and work - https://www.figure8thinking.com/resources/

This episode was supported by: Be-YOU-nique