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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Content Ideas for Boring Industries
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Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some industries, as many a social media manager will tell you, are easier to create content for than others.
They’re just a little…sexier if you will.
Other industries, especially among service providers, can be… seemingly boring.
But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring industries can create great content.
In this episode of Stop the Scroll, we’re talking about the challenge of creating engaging content for "boring" industries.
There’s an inherent value of humanizing content and community involvement. From employee spotlights to customer testimonials, we’re talking about the importance of trust-building content that goes beyond product or service promotion.
By sharing these often overlooked aspects of social media marketing, you get a well-rounded toolkit to create content that not only stops the scroll but also fosters genuine connections with your audience.
Bonus: Don’t miss out on the tips for non-salesy calls to action and engaging posts that inspire user interaction!
Episode Highlights:
- Strategies for content creation in "boring" industries
- Importance of brand awareness and educational content in social media marketing
- Real-world examples of successful behind-the-scenes and community engagement posts
- Trust-building content like customer testimonials and employee spotlights
- Tips for non-salesy calls to action and engaging user interactions
Resources Mentioned:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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