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How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5
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In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program.
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Best Moments:
(00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing
(00:24) Building Your First B2B Influencer Marketing Campaign
(01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns
(03:10) Tips for Implementing B2B Influencer Marketing
(04:11) Steps to Successfully Engage with Influencers
(05:26) Tips for Collaborating with Influencers
(07:26) Tips for Running Your First Influencer Marketing Campaign
(09:50) Tips for Effective Marketing Campaigns
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